According to the annual Special Events Corporate Event Marketplace study, events are on the rise, with 18 percent of respondents saying they expect to stage more events in 2010 than they did in 2009, and 35 percent predicting even more event work in 2011. This is a big improvement over last year’s study, when a whopping 38 percent of respondents said they expected to stage fewer events in 2009 than they did in 2008. A third of respondents predict that their company’s budget allocation for special events will remain the same in 2011 as 2010 – At least forecasters aren’t predicting smaller budgets. Forty-one percent predict their company will allocate more money to special events in 2011, while 19 percent say their company will likely allocate less to events.
What does this mean? Corporate events have a purpose and hopefully that purpose is to market that business and therefore help continue to stimulate our community’s economy.