Social media is a great tool in promoting businesses and events. The use of Facebook Places is growing, and can now be used to check into events, instead of just businesses.
Checking into your event on Places alone will promote the event in a greater capacity – When you check in, your friends see where you are – So, if you check into your event, you are promoting it!
Encourage your guests to also check in, so they then are marketing your event, showing their friends what event they are at: It’s a ripple affect!
Tagging your vendors in your check in will also post your check in onto THEIR fan page – Which means you are maximizing the marketing exposure!
Make Facebook work for you and your event has the opportunity to grow!